Hi-Fi Espresso’s story is one of passion, persistence, and community. When Bill Kennedy of San Franciscan Roaster Co. sat down with Jeff, Karen, and B from Hi-Fi Espresso, the conversation was rich with insights, nostalgia, and future aspirations.

Bill Kennedy recently had the pleasure of interviewing a true Coffee Roasting Legend, Don Cox of Bald Guy Brew. When you hear Don Cox’s story, it’s hard not to feel inspired. Don, the founder of Bald Guy Brew, built his coffee roasting business on perseverance, innovation, and a deep passion for quality coffee. From roasting coffee on his porch during a hurricane to coaching over a hundred aspiring roasters, his journey is as rich and layered as the coffee he crafts.

As the sun rises on the coffee industry in 2025, a steaming cup of change is brewing. From the fields of Ethiopia to the bustling cafes of New York, coffee roasters are adapting to a landscape shaped by shifting consumer priorities, trade challenges, and a pinch of geopolitical intrigue. So, what’s on the horizon for our beloved beans this year? Let’s take a closer look.

Every professional coffee roaster takes pride in their craft, and rightfully so. Coffee roasting is an art form that demands precision, patience, and passion. But imagine taking your roasting expertise to an even higher echelon, where each bean reveals its utmost potential. Here's the key: mastering heat diffusion, the intricate balance between conductive and convective heating, can elevate your roasts from exceptional to transcendent.

If you’ve been considering upgrading or expanding your roasting business with a new coffee roaster, there’s never been a better time to act.