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The SanFranRoaster Blog......

Fetching Success: How Sarah Turned Coffee and Compassion into a Roasting Empire

Posted by The San Franciscan Roaster Co.

Tue, Mar, 18, 2025 @ 06:03 AM

sarah-fetch3

By the time Sarah found herself on the roasting floor, inhaling the nutty, caramelized aroma of freshly tumbled coffee beans, she had already walked an unconventional path. A self-proclaimed coffee enthusiast in college, she never imagined that a marriage proposal would lead to something more than lifelong partnership—it would lead her straight into the belly of a roaring, fire-breathing coffee roaster.

Introduced to the art of roasting by her husband, Sarah was at first wary. The idea of standing over a machine billowing heat and smoke, its steel drum turning with the slow, hypnotic rhythm of alchemy, seemed more intimidating than inviting. There was the smell, yes—heady and intoxicating, but also dense, all-encompassing, inescapable. And then there were the questions of safety, toxicity, and the invisible threats that might be carried in the very air she breathed. But as any good scientist—and Sarah, with her background in animal behavior, was nothing if not methodical—would tell you, curiosity tends to win out over fear.

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Topics: roaster profile, roaster, woman roaster, she's the roaster, coffee culture, sf-25, Coffee Roasting Legends, Fetch coffee roasters

Roasting Headquarters: The Epicenter of Coffee Education in North Dallas

Posted by The San Franciscan Roaster Co.

Tue, Mar, 04, 2025 @ 03:03 AM

RHQ-image-email

In the heart of the North Dallas coffee scene, a new institution is making waves. Roasting Headquarters (RHQ), founded by industry veterans Jodi and Abby, is more than just a roastery—it’s a center for education, community, and innovation in specialty coffee. 

Recently, San Franciscan Roaster’s Bill Kennedy sat down with the duo to discuss their journey, the vision behind RHQ, and their unwavering commitment to improving the craft of roasting.

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Topics: woman roaster, education, art of roasting, coffee culture, coffee roasting training, Coffee roasting classes, Coffee Roasting Legends

Passion, Persistence and Community - The Hi-Fi Espresso Roasting Journey

Posted by The San Franciscan Roaster Co.

Mon, Feb, 17, 2025 @ 19:02 PM

Hi-Fi-espresso-roasters-podcast-1

Hi-Fi Espresso’s story is one of passion, persistence, and community. When Bill Kennedy of San Franciscan Roaster Co. sat down with Jeff, Karen, and B from Hi-Fi Espresso, the conversation was rich with insights, nostalgia, and future aspirations.

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Topics: California, woman roaster, coffee culture, Coffee Roasting Legends, Hi-Fi Espresso

Don Cox of Bald Guy Brew: The Relentless Journey of a Coffee Roasting Legend

Posted by The San Franciscan Roaster Co.

Sat, Jan, 25, 2025 @ 18:01 PM

Don Cox gets back to his roaster after an injury

Bill Kennedy recently had the pleasure of interviewing a true Coffee Roasting Legend, Don Cox of Bald Guy Brew. When you hear Don Cox’s story, it’s hard not to feel inspired. Don, the founder of Bald Guy Brew, built his coffee roasting business on perseverance, innovation, and a deep passion for quality coffee. From roasting coffee on his porch during a hurricane to coaching over a hundred aspiring roasters, his journey is as rich and layered as the coffee he crafts.

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Topics: Bald Guy Brew, Don Cox, Coffee Roasting Legends

Coffee Bean Trends in 2025: Navigating Tariffs, Sustainability, and Relationships

Posted by The San Franciscan Roaster Co.

Sun, Jan, 19, 2025 @ 03:01 AM

buying-coffee-beans

As the sun rises on the coffee industry in 2025, a steaming cup of change is brewing. From the fields of Ethiopia to the bustling cafes of New York, coffee roasters are adapting to a landscape shaped by shifting consumer priorities, trade challenges, and a pinch of geopolitical intrigue. So, what’s on the horizon for our beloved beans this year? Let’s take a closer look.

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Topics: art of roasting, buying coffee beans