If you’re like us, you’ve probably seen hundreds, if not thousands of different kinds of “Save the Bees!” campaigns. Whether on social media, TV, or in person, people have been using their voices to help spread the word about the importance of bees, how they help the environment, and the current danger they are facing of possibly going extinct.

Coffee is as universal as the air we breathe. From South America to Asia back to Europe and Africa, coffee is consumed all over the world. It’s one of the most popular drinks on the market and has been for hundreds and hundreds of years. While coffee may have been around a lot longer than researchers can prove, its earliest known use was in the 15th century in Yemen, in the Sufi Monasteries. From there, the consumption of coffee can be traced in many countries throughout history.

Art is not a stagnant entity. It’s always growing and improving, and is unique from individual to individual. Coffee roasting, similarly to sculpting or writing, is an art, every roastmaster possessing his or her own way of determining what makes a perfect roast. Much like a painter determines their own best stroke. Still, no matter your beliefs, methodology, or skill level, a roastmaster can always benefit from a high-quality coffee roasting education. The San Franciscan Roaster Company has partnered with Bald Guy Brewing to create an educational institute for roastmasters both new and experienced. The Coffee Roasting Institute was founded with the goal of providing a thorough coffee roasting education so that new roastmasters can learn the techniques needed to master their art and so experienced roastmasters can sharpen their skills and expand their horizons in coffee roasting.

With the right coffee roaster, you can optimize the roast of a green coffee to its greatest potential. By combining passion and ingenuity, roastmasters from all around the world can create delectably original roasts that stand out from the rest. The act of coffee roasting is nothing short of an artform. Roastmasters—much like potters, sculptors, and oil painters—devote countless hours to the honing of their craft until they master it.