A casual coffee drinker might not often consider the role heat and chemical reactions play in the final taste, body, and aroma of their morning cup of Joe. In addition to the long excursion coffee undergoes from the harvest to the roaster—from the hands of coffee pickers, to traversing continents and international borders—there is an entire other process necessary before that coffee is ready for drinking. It is in this other process that as coffee roaster manufacturers, the San Franciscan Roaster Company plays a direct role in how your coffee tastes.
