In the dimly lit corners of trendy cafés and the bustling aisles of grocery stores, the scent of freshly roasted coffee has become a staple, heralding the intricate dance between tradition and innovation. The coffee roasting industry, steeped in history and punctuated by waves of transformation, is a testament to both the timeless allure of coffee and the ever-evolving tastes of its aficionados. Yet, as we stand at the crossroads of 2024, one must ponder: Is the industry on the cusp of expansion, or is it grappling with the tremors of economic uncertainty?

Coffee roasting is an art and science, with the equipment used playing a crucial role in determining the final flavor profile of the coffee. Among the various types of roasting machines, drum roasters are popular for their consistency and control. Within this category, there are single wall drum roasters and double wall drum roasters. Each has its unique benefits and drawbacks, impacting the roasting process and the final product.

An interview with Bill Kennedy of the San Franciscan Roaster Co.