Hey roasters, it’s time to catch up on what’s been brewing in the coffee world over the last two weeks. We’ve got bean price updates, and a big expo we’re fired up for. This is your quick shot of news to keep your roastery humming, straight from your friends at San Franciscan Roaster. Pour a cup and let’s dive in!

Bean Prices Still Sky-High—Supply’s a Squeeze

No sugarcoating it—green bean costs are still rough. Arabica’s camping out near that 50-year high, up 60% since last fall, with Brazil and Colombia’s wonky weather tightening supply. Backwardation’s making inventory a gamble—near-term beans cost more than futures, so lots of you are roasting lean to stay nimble. Port delays aren’t doing us any favors either. How’re you holding up? Smaller batches or locked-in deals? Drop us a line with your game plan!

Retail Keeps Brewing—Consumers Stay Loyal

Even with pricey beans, your customers aren’t bailing. The National Coffee Association says 43% of U.S. coffee drinkers are hooked on specialty brews, a 20% jump from 2021. Retail prices are edging up—think $18–$20 for a 12oz bag at some spots—but folks keep coming back. That’s you nailing those roast profiles, making every sip worth it. Keep flexing your craft—those origin stories and tasting notes are what seal the deal.

San Franciscan’s Heading to Houston—Join Us!

We’re pumped to hit the Specialty Coffee Expo in Houston, and we want you there! Stop by Booth #731 for a killer pour-over and a peek at two new San Franciscan stunners: a Lollypop Red SF-1 and an SF-25 in our latest powder-coat, “Smurftastic” blue—a bright sky hue with a sneaky rainbow shimmer. You’ll taste unreal coffee roasted on our machines by some of our favorite crews:  

• Fin + Field Coffee  
• RHQ Dallas  
• Purefi Coffee  
• Treeline Coffee  
• Fetch Coffee Roasters / Mostra  
• Avoca Coffee

Let’s geek out over roasting, swap ideas on growing your biz, or just chill over great brews. See you in H-Town!

Spotlight: Avoca Coffee’s Fort Worth Glow-Up

Big shoutout to Avoca Coffee in Fort Worth—they’re killing it with their San Franciscan Roaster. On April 9, they unveiled a revamped café space, leaning hard into their single-origin game with beans roasted on their trusty SF-25. It’s pulling in crowds with a cozy vibe and killer cups, proving a San Franciscan can make your shop the neighborhood go-to. Thinking of sprucing up your space? Avoca’s a solid inspo—start small with a tasting event to show off what your roaster can do. See their website here

What’s It Mean for Your Roastery?

It’s a grind out there—high beans, tight supply—but your passion’s keeping coffee lovers hooked. Whether you’re tweaking blends to stretch stock or planning a shop refresh, you’ve got the chops. At San Franciscan Roaster, we’re all about gear that matches your drive—built tough, styled your way, like that Smurftastic blue SF-25 which will soon be turning heads in Houston.

Until next time, keep those drums turning and the coffee flowing!

The San Franciscan Roaster Team