San Franciscan Roaster Co. is thrilled to support an upcoming coffee roasting course through Jodi Wieser Coffee Consulting, featuring exclusive use of San Franciscan roasters and set in a brand-new, state-of-the-art facility in scenic Dallas, Texas. This course offers an unparalleled opportunity for coffee professionals and enthusiasts to hone their roasting skills under the guidance of two expert trainers: Mark Michaelson, our Head of Education, and Paris Kennedy, a young talent who has grown up immersed in the coffee industry.
Course Highlights:
Set against the backdrop of the new Dallas roasting headquarters, participants will engage in an immersive, hands-on experience that focuses on both the art and science of coffee roasting. This course offers the perfect combination of practical roasting sessions and deep theoretical discussions to help participants master essential roasting techniques. You’ll explore the complexities of roast curves, turning points, the Maillard reaction, first crack, and development time ratio—all key elements in achieving the perfect roast.
Each day is packed with opportunities to refine your sensory skills through cupping sessions, where you’ll evaluate the quality of different beans and detect roast defects. You’ll also dive into airflow control, an often overlooked but crucial factor in roast development, and learn how to maintain your roaster to ensure consistency and longevity.
A standout feature of this course is its focus on integrating roasting software into the workflow. Participants will learn how to use this technology to track and analyze roast profiles, enabling them to replicate their results and maintain a high standard of quality with every batch.
For those attending the Roasting 202 segment, the focus shifts toward espresso roasting and blending. This course covers advanced techniques in refining espresso profiles, selecting origins for espresso blends, and the nuances between omni roasting and espresso roasting. Participants will also have the chance to participate in a friendly espresso blending competition, putting their new knowledge and skills to the test in a fun, collaborative environment.
A World-Class Learning Environment:
The Dallas facility, where the course is hosted, was designed to inspire creativity and technical expertise. It is a beautiful, spacious location, offering the perfect setting for participants to immerse themselves in the craft of coffee roasting. The facility is equipped with the full range of San Franciscan roasters, ensuring that attendees get hands-on experience with the very best equipment in the industry. With its modern amenities and scenic surroundings, the Dallas location offers a welcoming and professional environment for learning and collaboration.
Join a Community of Coffee Professionals:
Beyond the technical learning, this course provides an opportunity to join a community of passionate coffee professionals who are dedicated to advancing their craft. You’ll engage in insightful discussions with fellow participants, exchange ideas, and learn from each other’s experiences. This is more than just a course; it’s a transformative experience designed to elevate your approach to coffee roasting and expand your professional network.
Spaces are limited, so don’t miss out on this chance to learn from industry leaders, refine your roasting techniques, and experience the San Franciscan difference in a one-of-a-kind learning environment.
Click here to secure your spot today and take a giant leap forward in your coffee roasting journey!
