The San Franciscan Roaster is a carefully constructed machine made for the purpose of roasting. As any specialty coffee aficionado is aware, roasting is an art as well as a science; this means that any alteration to the material, composition, and other variables will affect the process and the roastmaster’s ability to control or define the final roast. The makeup of our machines enhances the ability for unique roasts, which have a big impact on the final cup. It’s why our carefully crafted design has considered the architecture, the materials, and unique characteristics —such as the thickness of the drum—to create a stable thermal platform and the perfect conditions for a consistent, premium, and one-of-a-kind roast.

Taking the first steps towards achieving any goal can be daunting, if not downright terrifying. In some cases, the fear of failure stops people in their tracks, before their dream can even begin. As specialty coffee roasters, we understand exactly how you feel; we’ve gone through the same exact emotional roller coaster as you! In fact, we bet that every single specialty coffee roasting company had to get over its very own doubts in order to achieve success. One thing you should keep in mind is the simple fact that you’re not alone. In fact, guidance and support is all around you! 

At Purple Door Coffee in Denver, Colorado, the beloved brewed beverage is more than just a caffeine kick; it is a catalyst that helps transform the lives of young people. Purple Door Coffee has helped homeless youth transition from life on the streets to meaningful employment via job training at their coffee shop and—more recently—in their roasting operation. Their name comes from a central belief within their mission; the color purple, they write, is often associated with royalty, but—as a faith-based organization— they believe everyone is royalty, as the true king lives inside us all, and we thus possess innate value worthy of opportunity, love, and kindness. His door is always open. Hence, the name Purple Door Coffee.  

Fundamentally, the coffee industry relies on experimentation to improve its techniques and processes. Coffee roasting is the primary example of this. From the transfer of heat to the amount of time set at one specific temperature and then there’s the desire to achieve a specific hue, roasting is all about the art of experimentation.