Through the Lebanese culture runs a thick ribbon of honor and pride of legacy, father to son, mother to daughter. Hrag Kalebjian grew up dreading Saturday mornings, when his father Henry would drag him out of bed and into the specialty foods store where he roasted coffee. "I just wanted to watch cartoons," Hrag says, and eventually he left the family business altogether to work in corporate finance.

Lucky Rodrigues is co-owner of Insight Coffee Roasters in Sacramento, and roasts on an SF25 coffee roaster. He's also a bearded man with unmistakable excitement and humility in his demeanor. "I’ve worked for every local coffee company in town except for Chocolate Fish," he says. "I’ve been in coffee in Sacramento since I was 15."

Starting as several other prominent Sacramento coffee folks have by working for Chris Pendarvis of the Naked Lounge, Lucky and his co-founder Ben Lance opened doors at Insight in 2011. The company has grown rapidly and draws visitors from around the country to California's capitol city.

"Having a machining background, I approached the selection of my roaster from a simple standpoint," he says. "How does the machine work? I like very simple, straightforward equipment." He also liked the design of the SF25--specifically the air flow, cyclone, and afterburner designs. Driving three hours to the Fallon, Nevada plant and being able to talk directly with Bill on the phone certainly helped, and he's enjoyed watching the revival of the company since he bought his roaster.