Chris Baca from Cat and Cloud Coffee posted a video on his Youtube Channel a few years back on the thought process that went into buying a commercial coffee roaster. We've revisited that video and found the information too valuable not to share with you.  You can watch the video at the bottom of the page. 

As the coffee industry moves towards sustainability and traceability, consumers are becoming more discerning about the origin of their coffee beans. Single-origin beans, in particular, have gained traction as they offer a unique taste profile from specific regions, allowing coffee drinkers to explore the intricate flavors influenced by local climates, farming practices, and processing methods. Alongside this trend, there’s also a growing demand for sustainably sourced coffee, driven by a desire to support ethical farming practices and environmental responsibility.

The coffee industry is no stranger to innovation. Over the past few years, we've seen the rise of AI and automation in everything from bean selection to brew techniques. However, when it comes to coffee roasting—a process that marries science with the art of flavor extraction—technology has been a double-edged sword.

In the world of specialty coffee, where every bean is a potential masterpiece, the importance of precision, skill, and knowledge cannot be overstated. For businesses investing in high-quality roasters which give you complete control over the roast, the machine is as effective as the hands that operate it. Proper training for coffee roasters is not just a valuable asset—it’s an essential component in minimizing waste, maximizing flavor potential, and ensuring consistent quality in every batch.

Taking the first steps towards achieving any goal can be daunting, if not downright terrifying. In some cases, the fear of failure stops people in their tracks, before their dream can even begin. As specialty coffee roasters, we understand exactly how you feel; we’ve gone through the same exact emotional roller coaster as you! In fact, we bet that every single specialty coffee roasting company had to get over its very own doubts in order to achieve success. One thing you should keep in mind is the simple fact that you’re not alone. In fact, guidance and support is all around you!