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The SanFranRoaster Blog......

Coffee Industry Roundup: March 30, 2025

Posted by The San Franciscan Roaster Co.

Sun, Mar, 30, 2025 @ 04:03 AM

San Franciscan Roasters are available in a range of colors including patriotic red, white and blue

Hey there, fellow coffee roasters! We're going to bring you a bi-weekly dose of what’s brewing in the coffee world, straight from the folks at San Franciscan Roaster. We know you’re busy dialing in that perfect roast, so we’ve sifted through the latest industry buzz to bring you the updates that matter most to your craft. No fluff, no nonsense—just the news you can use to keep your roaster humming and your beans shining. Let’s dive into what’s been happening over the last couple of weeks, as of March 30, 2025.

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Topics: coffee roasting, coffee culture, buying coffee beans, Coffee news

Fetching Success: How Sarah Turned Coffee and Compassion into a Roasting Empire

Posted by The San Franciscan Roaster Co.

Tue, Mar, 18, 2025 @ 06:03 AM

sarah-fetch3

By the time Sarah found herself on the roasting floor, inhaling the nutty, caramelized aroma of freshly tumbled coffee beans, she had already walked an unconventional path. A self-proclaimed coffee enthusiast in college, she never imagined that a marriage proposal would lead to something more than lifelong partnership—it would lead her straight into the belly of a roaring, fire-breathing coffee roaster.

Introduced to the art of roasting by her husband, Sarah was at first wary. The idea of standing over a machine billowing heat and smoke, its steel drum turning with the slow, hypnotic rhythm of alchemy, seemed more intimidating than inviting. There was the smell, yes—heady and intoxicating, but also dense, all-encompassing, inescapable. And then there were the questions of safety, toxicity, and the invisible threats that might be carried in the very air she breathed. But as any good scientist—and Sarah, with her background in animal behavior, was nothing if not methodical—would tell you, curiosity tends to win out over fear.

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Topics: roaster profile, roaster, woman roaster, she's the roaster, coffee culture, sf-25, Coffee Roasting Legends, Fetch coffee roasters

Roasting Headquarters: The Epicenter of Coffee Education in North Dallas

Posted by The San Franciscan Roaster Co.

Tue, Mar, 04, 2025 @ 03:03 AM

RHQ-image-email

In the heart of the North Dallas coffee scene, a new institution is making waves. Roasting Headquarters (RHQ), founded by industry veterans Jodi and Abby, is more than just a roastery—it’s a center for education, community, and innovation in specialty coffee. 

Recently, San Franciscan Roaster’s Bill Kennedy sat down with the duo to discuss their journey, the vision behind RHQ, and their unwavering commitment to improving the craft of roasting.

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Topics: woman roaster, education, art of roasting, coffee culture, coffee roasting training, Coffee roasting classes, Coffee Roasting Legends

Passion, Persistence and Community - The Hi-Fi Espresso Roasting Journey

Posted by The San Franciscan Roaster Co.

Mon, Feb, 17, 2025 @ 19:02 PM

Hi-Fi-espresso-roasters-podcast-1

Hi-Fi Espresso’s story is one of passion, persistence, and community. When Bill Kennedy of San Franciscan Roaster Co. sat down with Jeff, Karen, and B from Hi-Fi Espresso, the conversation was rich with insights, nostalgia, and future aspirations.

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Topics: California, woman roaster, coffee culture, Coffee Roasting Legends, Hi-Fi Espresso

Trends in Coffee Beans: From Fading Stars to Rising Favorites

Posted by The San Franciscan Roaster Co.

Mon, Nov, 25, 2024 @ 01:11 AM

Trends in popularity of coffee beans

 

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Topics: tradition, coffee roasting, tasting coffee, coffee culture, sustainability