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The SanFranRoaster Blog......

Roasting Revolution: Unique Coffee Blends Captivate Consumers

Posted by The San Franciscan Roaster Co.

Mon, Jul, 29, 2024 @ 01:07 AM

Roaster Thu Pham mixes a unique blend of Vietnamese Coffee

In the dim glow of a dawn breaking over Philadelphia’s Kensington neighborhood, the aroma of Vietnamese coffee wafts through the air, promising a day filled with unexpected delights. At Cà Phê Roasters, the ambition isn’t just to serve coffee; it’s to tell a story with every cup. This tale of revitalization, culture, and community is emblematic of a broader trend sweeping the coffee industry—one where adventurous and unique blends are reshaping our morning rituals and our perceptions of what coffee can be.

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Topics: woman roaster, coffee flavors, art of roasting

Old School Design in Modern Times | Keeping the Craft of Coffee Roasting Alive

Posted by Otto Nicli

Fri, Nov, 16, 2018 @ 13:11 PM

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Every year, people wait with bated breath to hear news about the next generation of iPhones. Everyday, people scroll through their brand new smartphones to learn about the next big gadget. We’re living in a culture of “new.”  We’ve grown accustomed to the lifestyle of simply upgrading as soon as something falters or breaks down. Thankfully, this culture has yet to take over every facet of life (although it does appear to be going that way). There are still artisans who use their craft to build beautiful instruments and tools that are meant to last generations. Sculptors, blacksmiths, potters, and painters continue honing their craft, inspiring those around them with meticulous design that cherishes an inexhaustible history.

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Topics: handmade, high quality, education, experience, SF10, coffee roasting, coffee flavors, taste vs. flavor, sense of taste, art of roasting

The Philosophy and Psychology of Taste

Posted by Jacqueline Gutierrez

Fri, Oct, 26, 2018 @ 08:10 AM

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At the San Franciscan Roaster Company, we believe that the exploration of coffee roasting is a never-ending journey. Your coffee roaster allows you to create infinite possibilities for coffee profiles. Through roasting, you discover your own sense of ‘taste’, which is based on your body’s reaction (senses) to the coffee.    

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Topics: coffee roasting, coffee flavors, taste vs. flavor, sense of taste, tasting coffee, five senses, flavor and mouthful, art of roasting, cupping