The coffee industry is no stranger to innovation. Over the past few years, we've seen the rise of AI and automation in everything from bean selection to brew techniques. However, when it comes to coffee roasting—a process that marries science with the art of flavor extraction—technology has been a double-edged sword.

The history of coffee is long and rich, with its cultivation and enjoyment spanning centuries. But beyond the brewing process lies an equally fascinating evolution—the art of roasting coffee beans. From humble beginnings in the Middle East to today’s highly engineered, precise machines, coffee roasting has transformed dramatically.

In today’s economic climate, securing good interest rates for commercial deals has become increasingly difficult. Business owners across various industries are facing challenges when it comes to financing large purchases, with interest rates often hovering at levels that can make long-term investments feel daunting. However, being committed to make it as easy as possible for you to invest in the best roaster on the market, we’re excited to announce that we’ve now secured favorable financing rates through a promising new partnership.

In the dimly lit confines of a neglected studio apartment, Ethan's dream began to take shape. Surrounded by half empty packets of artesian roast coffee,  an array of coffee brewing equipment , and a collection of well-worn notebooks filled with scribbled roasting profiles and flavor notes, sits the future CEO of America's favorite prize-winning specialty coffee. Ethan envisions a future filled with rich, complex coffee flavors. His focus is to create a brand of specialty coffee that would stand out in the crowded market, a lasting testament to his passion and dedication.