If you’ve always dreamed of starting up your own coffee roasting business, it’s best to get started on the right foot. Perhaps you’ve never roasted before or maybe you’ve dabbled a bit but you don’t feel ready to take it to the next level. Well, you chose the right industry to become a part of! As you may or may not know, the specialty coffee roasting industry is very community-oriented so we’re always ready to help our friends and peers succeed. Not only does the San Franciscan Roaster Company build small-batch machines for small-batch roasters, we also provide training services for roastmasters to become perfectly acquainted with their San Franciscan Roaster! In order to provide as much knowledge as possible, we’ve teamed up with Bald Guy Brew to create The Coffee Roasting Institute, an official, SCA-Certified premiere training campus is located in Boone, North Carolina. It’s our goal to help you know everything there is to know about roasting!

The San Franciscan Roaster Company has been producing robust, high-quality coffee roasters for many years. Throughout our time in the industry, we’ve gained valuable knowledge and insight which has allowed us to produce coffee roasters that can suit the needs of even the most meticulous roastmaster. Every single one of our roasters—from the small, yet mighty SF-1 to the robust and quiet SF-75—is 100% American built and manufactured. We never compromise quality.

The act of building something by hand is often seen as the road less traveled, and it’s easy to see why. Companies from all around the world make use of automated machines to build their products. Machines building more machines at incredibly fast speeds. They churn out hundreds (if not thousands) of products per week. Cars, refrigerators, computers, and almost everything in our modern world is built by machines. Of course, we’ve yet to reach a moment in time where everything is completely automated. Hard working individuals still work at most of these manufacturing plants but their roles have greatly diminished. Building products by hand can be seen as old-fashioned or outdated but nothing truly compares to a product that was built by hand. Our roasters, for instance, are each designed and built with the artisan roaster in mind. Since the San Franciscan Roaster Company is made up of artisan roasters and creatives with vast experience in the industry, we know exactly what should go in a coffee roaster.

Now, more than ever, consumers are choosing to spend their hard-earned money on companies they know and trust. Long gone are the day of blindly purchasing products off the shelves at the local supermarket. Consumers—specifically millenials—are spending more time researching what they buy in order to positively impact the community. This is intrinsic in the specialty roasting industry. Consumers not only want to purchase coffee from shops that treat their employees with respect, they want to support companies that strive to do good in the world. Since the farming, production, and distribution of specialty coffee involves many players from all around the world, it’s easy for ethical business practices to get lost in the mix. How does a coffee roasting company ensure sustainability and ethical business practices? Although the answer is complex, it is achievable.

Coffee roasting is a meticulously detailed process. Converting green coffee into a delicious roast takes time and precision but most importantly, it requires complete control. As with most things in this modern age, coffee roasting machines have gone on to become more automatic, more computerized in order to produce coffees at a faster pace. But coffee roasting is an art form that benefits from complete, personal control. Coffee roasters are the engines that propel any coffee shop forward. Make sure yours is built to last. The San Franciscan Roaster Company believes in the intrinsic value of handmade machines. Not only are our machines designed and built to last a lifetime, they are also incredibly beautiful. Each roastmaster should feel proud of their roaster, from how it works to how it looks. The San Franciscan Roaster Company can provide this and much more!