Today, Roast Magazine announced the winners of two of the most prestigious awards that exist in the roasting community: Coffee By Design has been named 2020 Macro Roaster of the Year, and Mostra Coffee has been named 2020 Micro Roaster of the Year. Congratulations to these two fine roasters, and all the finalists!
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The San Franciscan Roaster is a carefully constructed machine made for the purpose of roasting. As any specialty coffee aficionado is aware, roasting is an art as well as a science; this means that any alteration to the material, composition, and other variables will affect the process and the roastmaster’s ability to control or define the final roast. The makeup of our machines enhances the ability for unique roasts, which have a big impact on the final cup. It’s why our carefully crafted design has considered the architecture, the materials, and unique characteristics —such as the thickness of the drum—to create a stable thermal platform and the perfect conditions for a consistent, premium, and one-of-a-kind roast.
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Taking the first steps towards achieving any goal can be daunting, if not downright terrifying. In some cases, the fear of failure stops people in their tracks, before their dream can even begin. As specialty coffee roasters, we understand exactly how you feel; we’ve gone through the same exact emotional roller coaster as you! In fact, we bet that every single specialty coffee roasting company had to get over its very own doubts in order to achieve success. One thing you should keep in mind is the simple fact that you’re not alone. In fact, guidance and support is all around you!
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coffee culture,
sustainability
Every year, people wait with bated breath to hear news about the next generation of iPhones. Everyday, people scroll through their brand new smartphones to learn about the next big gadget. We’re living in a culture of “new.” We’ve grown accustomed to the lifestyle of simply upgrading as soon as something falters or breaks down. Thankfully, this culture has yet to take over every facet of life (although it does appear to be going that way). There are still artisans who use their craft to build beautiful instruments and tools that are meant to last generations. Sculptors, blacksmiths, potters, and painters continue honing their craft, inspiring those around them with meticulous design that cherishes an inexhaustible history.
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coffee flavors,
taste vs. flavor,
sense of taste,
art of roasting
As you venture into becoming a coffee house owner, one of the primary components of your coffee house will ultimately be your roaster. Evaluating your options for a commercial coffee roaster will depend on your needs and business plans.
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