As the coffee industry moves towards sustainability and traceability, consumers are becoming more discerning about the origin of their coffee beans. Single-origin beans, in particular, have gained traction as they offer a unique taste profile from specific regions, allowing coffee drinkers to explore the intricate flavors influenced by local climates, farming practices, and processing methods. Alongside this trend, there’s also a growing demand for sustainably sourced coffee, driven by a desire to support ethical farming practices and environmental responsibility.

Taking the first steps towards achieving any goal can be daunting, if not downright terrifying. In some cases, the fear of failure stops people in their tracks, before their dream can even begin. As specialty coffee roasters, we understand exactly how you feel; we’ve gone through the same exact emotional roller coaster as you! In fact, we bet that every single specialty coffee roasting company had to get over its very own doubts in order to achieve success. One thing you should keep in mind is the simple fact that you’re not alone. In fact, guidance and support is all around you! 

If you’re like us, you’ve probably seen hundreds, if not thousands of different kinds of “Save the Bees!” campaigns. Whether on social media, TV, or in person, people have been using their voices to help spread the word about the importance of bees, how they help the environment, and the current danger they are facing of possibly going extinct.