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The SanFranRoaster Blog......

Rising Stress Levels Could Mean a Boom for Coffee Roasting Companies

Posted by The San Franciscan Roaster Co.

Sat, Nov, 02, 2024 @ 21:11 PM

stressed-people-drink-more-coffee

In an age where stress has become a daily companion for many Americans, coffee has emerged as more than just a drink—it's a form of comfort, a ritual, and, for some, a much-needed coping mechanism.

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Topics: News, high quality, coffee roasting, sense of taste, tasting coffee

Master the Art of Coffee Roasting with Hands-On Training in October

Posted by The San Franciscan Roaster Co.

Sun, Sep, 29, 2024 @ 03:09 AM

October 2024 coffee roasting classes

San Franciscan Roaster Co. is thrilled to support an upcoming coffee roasting course through Jodi Wieser Coffee Consulting, featuring exclusive use of San Franciscan roasters and set in a brand-new, state-of-the-art facility in scenic Dallas, Texas. This course offers an unparalleled opportunity for coffee professionals and enthusiasts to hone their roasting skills under the guidance of two expert trainers: Mark Michaelson, our Head of Education, and Paris Kennedy, a young talent who has grown up immersed in the coffee industry.

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Topics: News, experience, tasting coffee, coffee roasting training, Coffee roasting classes

The Case for Craft Over Code - Does AI Really Make Coffee Roasting Better?

Posted by The San Franciscan Roaster Co.

Sun, Sep, 15, 2024 @ 20:09 PM

robot-roaster2

The coffee industry is no stranger to innovation. Over the past few years, we've seen the rise of AI and automation in everything from bean selection to brew techniques. However, when it comes to coffee roasting—a process that marries science with the art of flavor extraction—technology has been a double-edged sword.

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Topics: commercial coffee roaster, tasting coffee, art of roasting, coffee culture

The Philosophy and Psychology of Taste

Posted by Jacqueline Gutierrez

Fri, Oct, 26, 2018 @ 08:10 AM

cupping1-2

At the San Franciscan Roaster Company, we believe that the exploration of coffee roasting is a never-ending journey. Your coffee roaster allows you to create infinite possibilities for coffee profiles. Through roasting, you discover your own sense of ‘taste’, which is based on your body’s reaction (senses) to the coffee.    

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Topics: coffee roasting, coffee flavors, taste vs. flavor, sense of taste, tasting coffee, five senses, flavor and mouthful, art of roasting, cupping