San Franciscan is built through a world-wide network of coffee roasters who engage with the roasting process in every way, and usually they are driven by love. Love of coffee, love of roasting, and love for the San Franciscan. CEO Bill Kennedy is no exception.

Bill often comes home from a day at the factory to roast a batch or two on his private refurbished SF25, while his sons rollerblade around the bags of coffee behind him. "I’ve loved the roaster since the first time I saw a San Franciscan," he says. "I thought it was the coolest piece of equipment on the planet. It had that old fashioned look to it, and I love that. And it just seemed like a sweet, cool-looking piece of equipment. I guess you could say I was drawn to the roaster first and then to coffee after."

Bill's journey as a coffee roaster and then owner of CoffeePER is driven by the unique nature of the San Franciscan roaster, a tool for artisans.

Since not all of you coffee roasters get the chance to fly to Fallon and experience our creative, slightly cluttered working environment, we thought we'd welcome you to our virtual lobby with a photo walk-through. Art and ingenuity, with a healthy dose of classic Nevada frontier grit: that's us!

Welcome to San Franciscan.

Bill is a fan of old radio, fans, and grammaphones. Can you tell?

Our very own coffee plantation

We have an eclectic mix of visitors.

An experimental template in zinc.

This hand-tooled copper bird was given to Bill by the Governor of Papua New Guinea's Central Province. He traveled across the world with his entourage to choose a SF25 and take a coffee tour of the Northwest with us.

And on that note, a rarely-updated map of our roasters across the world.

That's it for now, folks! Thanks for visiting us!

More peeks into our operations to come.