<img height="1" width="1" src="https://www.facebook.com/tr?id=2112665222165000&amp;ev=PageView &amp;noscript=1">

The SanFranRoaster Blog......

Fetching Success: How Sarah Turned Coffee and Compassion into a Roasting Empire

Posted by The San Franciscan Roaster Co.

Tue, Mar, 18, 2025 @ 06:03 AM

sarah-fetch3

By the time Sarah found herself on the roasting floor, inhaling the nutty, caramelized aroma of freshly tumbled coffee beans, she had already walked an unconventional path. A self-proclaimed coffee enthusiast in college, she never imagined that a marriage proposal would lead to something more than lifelong partnership—it would lead her straight into the belly of a roaring, fire-breathing coffee roaster.

Introduced to the art of roasting by her husband, Sarah was at first wary. The idea of standing over a machine billowing heat and smoke, its steel drum turning with the slow, hypnotic rhythm of alchemy, seemed more intimidating than inviting. There was the smell, yes—heady and intoxicating, but also dense, all-encompassing, inescapable. And then there were the questions of safety, toxicity, and the invisible threats that might be carried in the very air she breathed. But as any good scientist—and Sarah, with her background in animal behavior, was nothing if not methodical—would tell you, curiosity tends to win out over fear.

Read More

Topics: roaster profile, roaster, woman roaster, she's the roaster, coffee culture, sf-25, Coffee Roasting Legends, Fetch coffee roasters

Roasting Headquarters: The Epicenter of Coffee Education in North Dallas

Posted by The San Franciscan Roaster Co.

Tue, Mar, 04, 2025 @ 03:03 AM

RHQ-image-email

In the heart of the North Dallas coffee scene, a new institution is making waves. Roasting Headquarters (RHQ), founded by industry veterans Jodi and Abby, is more than just a roastery—it’s a center for education, community, and innovation in specialty coffee. 

Recently, San Franciscan Roaster’s Bill Kennedy sat down with the duo to discuss their journey, the vision behind RHQ, and their unwavering commitment to improving the craft of roasting.

Read More

Topics: woman roaster, education, art of roasting, coffee culture, coffee roasting training, Coffee roasting classes, Coffee Roasting Legends

Passion, Persistence and Community - The Hi-Fi Espresso Roasting Journey

Posted by The San Franciscan Roaster Co.

Mon, Feb, 17, 2025 @ 19:02 PM

Hi-Fi-espresso-roasters-podcast-1

Hi-Fi Espresso’s story is one of passion, persistence, and community. When Bill Kennedy of San Franciscan Roaster Co. sat down with Jeff, Karen, and B from Hi-Fi Espresso, the conversation was rich with insights, nostalgia, and future aspirations.

Read More

Topics: California, woman roaster, coffee culture, Coffee Roasting Legends, Hi-Fi Espresso

Roasting Revolution: Unique Coffee Blends Captivate Consumers

Posted by The San Franciscan Roaster Co.

Mon, Jul, 29, 2024 @ 01:07 AM

Roaster Thu Pham mixes a unique blend of Vietnamese Coffee

In the dim glow of a dawn breaking over Philadelphia’s Kensington neighborhood, the aroma of Vietnamese coffee wafts through the air, promising a day filled with unexpected delights. At Cà Phê Roasters, the ambition isn’t just to serve coffee; it’s to tell a story with every cup. This tale of revitalization, culture, and community is emblematic of a broader trend sweeping the coffee industry—one where adventurous and unique blends are reshaping our morning rituals and our perceptions of what coffee can be.

Read More

Topics: woman roaster, coffee flavors, art of roasting

Cà Phê Roasters is Helping Revitalize Philadelphia's Kensington Neighborhood with Vietnamese Coffee

Posted by The San Franciscan Roaster Co.

Wed, Apr, 24, 2019 @ 14:04 PM

 IMG_8687

Read More

Topics: SF6, woman roaster, small batch coffee roaster, she's the roaster, coffee culture, coffee drinks