Personalize Your Coffee Roaster

Every San Franciscan Roaster is handcrafted in Carson City, Nevada, using American steel and time-honored methods. But while build quality and consistency are always standard, the look of your roaster is entirely up to you. Whether you’re opening your first café or adding a new centerpiece to your roastery, our customization options let you make your machine as distinctive as your brand.

Pick a Finish

The outer “skin” of the roaster—the barrel surrounding the face of the machine—can be finished to match your aesthetic. Choose from timeless brass, sleek nickel, or durable powder-coating to create a roaster that reflects your style. Faceplate accessories are also available in brass or nickel, allowing you to mix and match for a polished, signature look.

These finishing touches aren’t just decorative—they’re part of the pride and craftsmanship that set San Franciscan machines apart from mass-produced commercial coffee roasters.

Find Your Color

While every roaster leaves our shop in classic cast-iron black, you’re not limited to tradition. With over 6,500 powder-coat color options, your roaster can be finished in any shade imaginable—from subtle matte tones to bold, eye-catching hues.

For cafés and roasteries, your machine is more than a tool—it’s the heart of your space. A splash of custom color turns your San Franciscan into a showpiece, drawing customers’ eyes and reinforcing your identity. Think of it as functional art: a commercial coffee roaster machine that tells your story with every batch.

Make It Yours

Your brand deserves more than a decal. With San Franciscan, you can go further:

Laser-Cut Logos – Have your logo precision-cut into steel for a bold, permanent statement.

Incorporated Branding – Blend your brand colors, typography, and motifs directly into the design of your roaster.

Infinite Combinations – With finishes, metals, and colors to choose from, each roaster becomes truly one-of-a-kind.

The result? A roasting machine that doesn’t just perform at the highest level but also acts as a centerpiece for your coffee shop or roastery—a conversation starter as much as a workhorse.

Built to Last. Designed for You.

San Franciscan Roasters are legendary for their durability, precision, and consistency. Every machine is engineered for decades of roasting, with American-made parts and a limited lifetime warranty on fabrication and materials. Personalizing your roaster gives you the best of both worlds: a tool trusted by professional roasters worldwide, and a piece of equipment that proudly carries your unique identity.