<img height="1" width="1" src="https://www.facebook.com/tr?id=2112665222165000&amp;ev=PageView &amp;noscript=1">

The SanFranRoaster Blog......

Fetching Success: How Sarah Turned Coffee and Compassion into a Roasting Empire

Posted by The San Franciscan Roaster Co.

Tue, Mar, 18, 2025 @ 06:03 AM

sarah-fetch3

By the time Sarah found herself on the roasting floor, inhaling the nutty, caramelized aroma of freshly tumbled coffee beans, she had already walked an unconventional path. A self-proclaimed coffee enthusiast in college, she never imagined that a marriage proposal would lead to something more than lifelong partnership—it would lead her straight into the belly of a roaring, fire-breathing coffee roaster.

Introduced to the art of roasting by her husband, Sarah was at first wary. The idea of standing over a machine billowing heat and smoke, its steel drum turning with the slow, hypnotic rhythm of alchemy, seemed more intimidating than inviting. There was the smell, yes—heady and intoxicating, but also dense, all-encompassing, inescapable. And then there were the questions of safety, toxicity, and the invisible threats that might be carried in the very air she breathed. But as any good scientist—and Sarah, with her background in animal behavior, was nothing if not methodical—would tell you, curiosity tends to win out over fear.

Read More

Topics: roaster profile, roaster, woman roaster, she's the roaster, coffee culture, sf-25, Coffee Roasting Legends, Fetch coffee roasters

The Cookie-Cutter World of Chinese Coffee Roasters

Posted by The San Franciscan Roaster Co.

Sun, Oct, 06, 2024 @ 22:10 PM

Ali-baba-header

When considering lower-cost commercial coffee roasters, you might get the impression that a reputable U.S. company, passionate about the coffee industry, has shifted its manufacturing to China -- solely to offer a more budget-friendly product to its customers.

Read More

Topics: commercial coffee roaster, roaster, coffee roasting training

New Finance Options for Your San Franciscan Roaster

Posted by The San Franciscan Roaster Co.

Sun, Aug, 18, 2024 @ 01:08 AM

You could soon own a new San Franciscan Roaster with these amazing finance options

In today’s economic climate, securing good interest rates for commercial deals has become increasingly difficult. Business owners across various industries are facing challenges when it comes to financing large purchases, with interest rates often hovering at levels that can make long-term investments feel daunting. However, being committed to make it as easy as possible for you to invest in the best roaster on the market, we’re excited to announce that we’ve now secured favorable financing rates through a promising new partnership.

Read More

Topics: commercial coffee roaster, roaster, Successful business, coffee roasting

A Beacon of Quality Amidst the Decline of US Manufacturing

Posted by The San Franciscan Roaster Co.

Mon, Jul, 08, 2024 @ 04:07 AM

san-fran-worker3-from-video

Read More

Topics: coffee roaster, roaster, high quality

Choosing a Commercial Coffee Roaster for Your First Coffee House

Posted by Jacqueline Gutierrez

Fri, Aug, 24, 2018 @ 07:08 AM

coffeedropAs you venture into becoming a coffee house owner, one of the primary components of your coffee house will ultimately be your roaster. Evaluating your options for a commercial coffee roaster will depend on your needs and business plans. 

Read More

Topics: SF25, coffee roaster, commercial coffee roaster, roaster, Successful business, legacy, sf1, SF75, SF6, handmade, high quality, education, experience, SF10